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Congratulations. You have created your business mission and vision statements. They are clear, defined and match your business products or services. Next comes the important work of communicating them to your employees, customers, vendors – anyone that plays a role in the future of your business.

This step should be repeated often in the history of your business. It is an accepted fact that customer retention has diminished. The barrage of deferring product and service information spearheaded at both current and future customers has produced mis-information, credibility loss, and inaction, and will stagnate your business if not challenged.

It is true that  the old adage “actions speak louder than words” has taken a back seat  in the current business environment but that is not the only or even best key to rely on for the success of your business.   Here are strategic actions to produce positive results by communicating your mission and vision statements:

Begin with the inside, your employees.  Conduct a group briefing or if practical, a one-on-one discussion of the company’s mission and vision statements. Do they understand and believe the statements and support the overall effort of the business? Have they additions they believe should be included? Have they suggested changes? Do they see themselves and the work they do somewhere in both the mission statement and the vision statement? Do they join you in your commitment? Are your employees updated on company reports? The importance of knowledgeable employees can never be underestimated. In fact, they are your walking advertising dollars!

Reaching out to vendors and customers with a well defined and friendly website that includes the ability to follow up on questions or share information can be very useful.  Many businesses today offer e-newsletters for their customers.

Sponsoring community events have often been seen as part of the advertising budget, but many businesses do not look at their community calendar for events that could be a good fit for their business.  Look for opportunities to communicate your mission statement and vision statement at such events as career day at your local schools. Don’t just sponsor – BE a part of the event!

Professional, social or community meetings attended are advertising budget friendly.  Take a good look at the track record of the group. Talk to other members on their exprience and effectiveness of the group before joining. Like minds draw other like minds so look for successful positive experiences with your choices.

Stay accountable in your business. Whether it is an enquiry, compliment, customer or employee matter, it is your business. You have the strength of your well and clearly defined mission and vision statements to stand on and they will keep you on task.

If you want to learn more and see excellent resources to help you create, update, implement or communicate your mission statement and vision statement go to www.missionvisionstatement.com now.

Dr. Joe Vitali, in the recently released book and DVD, the Secret , advises that if you know what you want in your life, then intend it. State it. Like most simple statements, it is true yet always means work on our part.

Defining who we are, why we are, and where we want to be begins the process of understanding ourselves. This includes our relationship to the world we are building our business and life in. The benefits from the work done on these defining statements become your authentic intentions – Success.

“Look, feel, hear, and think within” says Don Midgett, author of Mission and Vision Statements: Your Path to a Successful Business Future. “Find a place to work where you can become calm, clear, centered and creative to craft your mission and vision statement. This will allow you to discover your path and what it looks and sounds like.”

Your mission statement should include the values you cherish, and a statement broad enough to include future growth but detailed enough to be realistic. As Joel Barker said “Vision without action is merely a dream. Action without vision just passes time. Vision with action can change the world.”

Treat development of a mission and vision as more than a one-time exercise. All businesses, as well as individuals, must test and change their mission statement and vision statement periodically to keep up with our fast-paced times. The end of the calendar year is a great time to revisit your statements or create them, in readiness for the New Year.

Don Midgett, Author

Mission and Vision Statements: Your Path to a Successful Business Future

www.missionvisionstatement.com

It‘s the truth, whether for yourself or your business, preparing to enter into the process of developing your mission statement and a vision statement for your future is the first important step to taking yourself seriously.

Anyone advising you that creating your mission statement and vision statement is easy and can be done in no time is wasting your time, your money, and your efforts. It is work.

Having said that, it is also some of the most creative, satisfying time you will spend on yourself, your business and your future.

“Some 87% of Americans say they  were born for a reason, but only about 13% say they know what that reason is” writes Don Midgett, author of Mission and Vision Statements: Your Path to a Successful Business Future. “Looking within, identifying your strengths, understanding how you hope to serve in your own unique way, you will begin to shine the light on your true mission.”

If we wish to succeed in life, we must first learn how to succeed at being the best version of ourselves we can be. What do you love to do; what do you believe in, what would make you walk more confidently? A basic question to help you choose your true mission: What is your purpose? Whether it be for you, your life, your family, your business, your career, your web page, your customers, your organization, or your whatever, it is key to remember -  all of us have the potential to do and be whatever it is we dream.  By simply changing our thinking we can change our lives.

Creating an on-target mission statement and a vision statement that defines your desired future will create stability for you in the midst of our ever-changing world and business environment.

Whether it is for your personal growth or your business success, your mission statement should reflect genuinely the answers to the following questions:

a. What work /business do I hope to do?…..am I really in?

b. What work /business do I see I will be doing in a few years from now?

c. Are my values reflected in the statements?

“From those basic answers come everyday actions and expanded thoughts to advance you along your desired path,” continues Midgett. Next will come the strategies or actions needed to accomplish your short- term and long- term goals and how to monitor your achievements.”

Ask yourself these questions to help you focus on your desired future:

a. What would you like to become?

b. Where do you want to be going?

c. How will you get there?

d. What values will you practice?

e. How will you measure your success?

When you have focused on your answers to the above questions, you will have started your mission and vision statement process.  For additional information and helpful tips on how to prepare and use your mission statements and vision statements, go to www.missionvisionstatement.com

Don Midgett, AuthorMission and Vision Statements: Your Path to a Successful Business Future

81 pages of valuable information, sold in 19 countries, is available in digital format (pdf) at www.missionvisionstatement.com